In the News

Debra Lucero's Passion for Art

January 25, 2017 - Article in Enjoy Magazine

Lucero Appointed to State Boards

July 1, 2016 - Debra Lucero appointed to state Californians for the Arts and California Arts Advocates boards.

California Edition

June 22, 2015 - California Edition 

Interns Find Air on Public Access TV

June 19, 2016 - Debra Lucero, Executive Director of and Friends of the Arts offers internship program for aspiring filmmakers.

Lucero Appointed to Chico Arts Commission

Homeless Art Project Launched

August 24, 2017 - Shasta County Arts Council, directed by Debra Lucero, launched HAP - Homeless Art Project, funded, in part, by the California Arts Council. 

making news in the north state

Lucero Leads Effort for Redding Cultural District

July 10, 2017 - Redding named one of 14 California Cultural Districts

Lucero on Voting

October 14, 2016 - Democracy Pop-Up Event in conjunction with Shasta County Arts Council and the Redding Record-Searchlight.

Inside Out Redding

April 8, 2014 - Faces project where a local photographer took pictures of community leaders and members of the public and installed the images on buildings in downtown Redding.

Jefferson Public Radio Interviews Lucero

June 16, 2017 - Radio interview. Take a listen. 

Oroville Salmon Festival Boon to Tourism

September 23, 2015 - While Chinook salmon instinctively know to make their way up the Feather River to Oroville, it can take a little more convincing to lure out-of-town visitors to the area. Read on ...

Lucero Bring Agricultural Speed Dating to North State

Debra Lucero, CEO of Butte County EDC developed "Ag Speed Dating" where 24 producer/growers "date" 12 potential buyers. The event was enormously successful producing 86 NEW business connections in 2011 and 240 NEW business connections in 2012 - a 179% increase. In 2012, 13 deals were made on the spot and dozens were reported in the works. The Butte County event grew - eventually reaching the counties of Humboldt, Yuba, Sutter and Shasta.

Creating Quality of life

Redding Cultural District Makes Statewide Splash

June 1, 2017 - The Californian

Lucero Secures $242,500 Grant for Redding Cultural District

September 26, 2017 - East Valley Times

Lucero Secures $9,000 Grant for Veterans Project

June 13, 2017 - East Valley Times

Homeless Art Project Targets Veterans

August 24, 2017 -

Butte County EDC's Weekly Newsletter

May 2012 - Debra Lucero was the CEO of the Butte County EDC during this time and contracted with the county to provide services to local businesses.

Lucero Highlights Local Business

Our goals were to:1) Give general contractors a good update on what's new, what's happening and who's involved.
2) Reconnect or introduce subcontractors to general contractors and others ...
3) Create an atmosphere for business