Throughout her career, Debra has learned to collaborate with unlikely partners (Republicans, Democrats, Independents, and nearly anyone truly interested in solving issues) to identify the problems and needs of a community. She's learned how to achieve a working consensus on goals and priorities and how to fund them.
For the past 18 years, Debra has been involved in economic development in Butte County - five of which she served as CEO of Butte County Economic Development Corporation. As a consultant to the County of Butte, Debra worked to recruit agricultural interests, industry and business to our region. She worked diligently to enhance the working environment for business and directed Butte County Cultural Tourism for 10+ years.
Earlier in her career, she worked for an international furniture trade association for five years, had a leadership position in a $5 million family business for two years, was a journalist for eight years; and now has 18 years of consulting experience to business, government and nonprofits.
She is a person of action and like to get things done. She is committed to Butte County. She is committed to you.
Our cities and county face similar challenges. We need leaders who are energetic problem solvers who will seek common ground with political colleagues. We need more collaboration to serve the people of Butte County in an effective and fiscally responsible way.
Debra is passionate about community and making Butte County a place where we feel safe, inclusive, opportunities abound, and our farm land is protected. Education and career training for youth plus economic development utilizing local assets are her passions.
Debra's important Issues:
As a prolific grant writer, authoring nearly 60 successful grants since 2002, Debra is familiar with outcome-based projects, reporting, measuring results, staying within budget and interacting with multiple government agencies. This is important knowledge when dealing with complicated budgets and jurisdictional relationships.
She really loves the True North of California and especially the place of her birth - Chico. She was raised with the notion of making places in which you live and work a little better. As a result, she is goal oriented and likes to get things done. She intends to do that right here in Butte County with your vote.
She is committed to you.
She was born at Enloe Hospital in Chico, raised in Corning, attended Shasta College and graduated from CSU, Chico, with a Bachelor's in Communications. Her mother and grandmother were born in Oroville. She has deep Butte County roots - going back to 1850s when her great, great, great grandfather, Phillip Klos settled in Mountain Spring and then moved to Enterprise where her great, great grandmother Lena Klof (Klos) was born in 1863. And to 1898 on her great grandfather's side. He is described in George Mansfield's History of Butte County, California, as "A worthy descendant of a 'forty-niner,' and himself the father of an enterprising and energetic family, is Thomas J. Lucas, of Bidwell’s Bar. Thomas J. Lucas married Miss Lena Klof, born at Enterprise, Butte County, the daughter of Philip Klof, the pioneer hotel- and store-keeper at Enterprise." It goes on to describe Thomas J. Lucas as an excellent butcher and rancher and " ... active in any movement for the development of the county; and to this development Mr. Lucas has contributed in a considerable measure by his untiring research work and experimentation."
Her father was the first person in his family to attend college. He became a teacher, a volunteer firefighter and an advocate for girls sports at the school board level and for teachers at the state level. He was also an unofficial spokesperson for the hundreds of migrant farm workers who passed through Corning as they picked olives. It was his activism that inspired Debra to become an advocate and community organizer.
Debra raised her three children in Chico. She is married to Raymond Laager who is president of a local business group and underwriting director for a local radio station.
For nearly two decades, not only has she been involved in economic development but has been at the helm of nonprofits, active in community media, arts, culture, heritage and agricultural pursuits. At the core of this activity is the belief that economic and community development should be built around our local assets and our local people.
Her eight plus years as an award-winning journalist and editor, as well as a "tour of duty" in Washington, D.C. as an information specialist for an Hispanic lobbyist group, seasoned her in government relations and negotiations. Her extensive grant writing background has enabled her to augment educational programs, festivals and events throughout her career. She has long worked with college-age adults, developing specialized internship programs in public relations, marketing, video and television production, as well as event and festival production.
In addition to several other boards, she sat on the Shasta-Cascade Wonderland Board of Directors - representing eight Northern California counties - for more than a decade. Currently, she sits on the Chico Arts Commission as well as on two state boards - California Arts Advocates and Californians for the Arts as well as on the Western Region of the Alliance for Community Media - representing Arizona, California, Colorado, Hawaii, Nevada, New Mexico.
She would be proud to represent Butte County as an elected official. "I've been doing it unofficially for years!"
Thank you for your support.
1st annual “Individual to Watch in 2013” award - “In Recognition of efforts to build a strong Upstate California Economy” by the Center for Economic Development, CSU, Chico, (January 2013)
Arts & Entertainment Award, Chico Economic Planning Corporation (2008)
Best Cooperative Marketing Campaign (Judge’s Choice) California Travel & Tourism Commission (CTTC 2008)
Seven Gold Awards for Butte County’s California State Fair exhibits in Sacramento in 2012, 2010 (also awarded Best Design & Best Content); 2008, 2007, 2006 and 2003 – (seven of only eight Gold Medals earned since 1984).
Chico News & Review -- “Chico’s Best Ambassador” (2006)
“Who to Watch Newsmaker” for arts & tourism by the Chico News & Review (2004 & 2015)
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Please feel free to drop Debra an email at Debra@debralucero.us
P.O. Box 5342, Chico, CA 95926
Monday - Friday: 9am - 5pm
Saturday: By appointment
Sunday: By appointment
P.O. Box 5342, Chico, CA 95927
Monday - Friday: 9am - 5pm
Saturday: By appointment